Shot and edited in 2017, this was the first video project I ever owned end-to-end. I was working in-house for a local brewery, and we leaned into video content for an upcoming beer pairing brunch + beer release with 2 local companies- a local coffee roasterie, and a local restruant.
I hired a local photographer to help me gather b-roll, and we took a day trip to the local coffee roasterie.
I wanted the video to have the same ethos that the brewery and roasterie had in the early morning, long before most of the world is awake. There is a quiet busyness where everyone is focused on their own task, but not quite awake to socialize. Embedded in that are a lot of parallels between roasting coffee and brewing beer, so it was pretty easy to demonstrate that with visual storytelling.
https://vimeo.com/656732941?fl=tl&fe=ec