SEO Case Study: The Tale of Two Clients

Marketing Analytics Specialist

SEO Specialist

Data Analyst

SEO Case Study 01

There’s a reason why SEO is considered a long-term strategy. Not only can it take some time to notice an increase in traffic, but it is imperative to continue to “feed the beast,” if you will.

Search engine optimization isn’t a one-off solution. Rather, you need to put in elbow grease to maintain your efforts. You can put a lot of energy in on the front end while creating your website, but if you don’t have an expert guiding your content creation as it scales, all of that hard work in the beginning might as well have been for nothing.

Throughout this article, we’re going to showcase metrics from two different clients of ours to drive this point home.

SEO Case Study #1: The “Fizzle Out”

SEO Case Study #1: The “Fizzle Out.” Google Analytics screenshot demonstrating user activity over the last 90 days

In the

Google Analytics

screenshot above, you can see our client saw a major spike in website users while we were actively overseeing their SEO strategy.

However, without the active maintenance and upkeep of their SEO, their metrics quickly started to suffer.

Why? Well, without any new

content

to support their keywords, authority, and relevance, their website was surpassed by other competitors on the first page of search results. SEO is not a one-time solution; it is an ongoing process that is vital to establishing and maintaining your online visibility.

SEO Case Study #2: The Steady Climb of a New Client

SEO Case Study #2: The Steady Climb of a New Client. Google Analytics screenshot demonstrating user activity over the last 14 days

By contrast, this screenshot comes from a newer client who just began their SEO journey over the last two weeks. As you can see, it’s a lot tougher to go “viral” or land on the first page overnight.

At first, your metrics will look like a mountain range with large peaks, small peaks, and a few divots. That is completely normal. So long as your efforts remain consistent, your website traffic and search rankings will continue to grow in a more linear manner.

How to Maintain Your SEO Strategy

SEO is a lot more than just throwing spaghetti at the wall and hoping something sticks to the first page of search results. As we’ve discussed before, there are many other important factors that come into play, like

EEAT

, topical maps, and your overall

website design

Keep your website up to date: Broken buttons, links, and pages are easy to miss yet have a substantially negative impact on your visitors and your website credibility.

Don’t neglect your blog: Your blog is a valuable marketing tool that helps expand your website content, reach, and search engine placement. Don’t let it become an article graveyard!

Seek Professional SEO Assistance: At

iCre8Solutions

, we’re here to help your website thrive. Our SEO professionals can boost your front-end and back end SEO, conduct keyword research, and actively monitor your website’s analytics to continually improve your SEO strategy.

The Bottom Line: SEO is an Active, Ongoing Process

Business person using internet analytics in the office on the touch screen of their laptop

Search engine optimization is an ongoing process. Much like going to the doctors or a dentist for a checkup, your website needs routine care and maintenance.

In addition to going to your annual appointments, you workout and eat healthy to improve your health. Likewise, maintaining your SEO and website is a critical part of bolstering your website’s health.

Whether you’re just getting started on your SEO strategy or you need a professional to revitalize your current efforts,

for a website consultation.