Branding creation, design of visual elements, UI and copywriting for a vegan bagel bakery.
The copy was crafted to support the brand identity and to showcase their USP, while remaining true to the brand's voice, keeping it fun and lighthearted as a clear way to differentiate from the competition.
All elements (branding, UI design, visual elements, brand voice and copy) were created from scratch; and conceived to function in synergy creating a congruent user experience.