CRM overhall
Natalia Hammond
Defined and led a major program of improvement across key areas, including key systems, commercial benefits and analytics - optimising membership capabilities
Implemented a highly successful CRM loyalty program (Creator's club) across Australia, New Zealand and Singapore, while enhancing the commercial benefits within the Japanese CRM program.
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Posted Mar 26, 2023
Led key CRM and Loyalty program related project for adidas Asia-Pacific and Greater China
adidas APAC eCom growth
TRY personal shopper app development
ADIDAS KOREA. Hongdae Seoul, Brand Center (Project management)
