Google Ads campaign without any specific information about the business, target audience, goals, and budget. Google Ads campaign portfolio:
Introduction: A brief description of the business, its products or services, target audience, and goals.
Keyword research: A list of the most relevant keywords and phrases for the business and target audience.
Campaign structure: A breakdown of the different ad groups, campaigns, and targeting options that will be used.
Ad copy: Examples of the different ad variations that will be used, including headlines, descriptions, and calls-to-action.
Landing pages: Examples of the landing pages that will be used for each ad group and how they will be optimized for conversions.
Budget and bidding strategy: A breakdown of the campaign budget and how it will be allocated across different ad groups and keywords. Also, include the bidding strategy that will be used for each keyword.
Tracking and reporting: A description of how the campaign will be tracked and what metrics will be used to measure success.
Timeline: An estimated timeline for the campaign, including the launch date, the duration, and any important milestones or events.