The head of marketing worked with me as a consultant and editor to select a freelance writer and oversee the writing/editing of this piece.
I coordinated with the writer to create the piece, then worked through my editing process before delivering the final article to the client.
The Spark ✨
The client was looking for a writer and editor who could write for a technical audience and break down complex topics. They hoped to work with someone who could deliver on a tight turnaround, speak to a highly-educated audience, and create a post that's actionable yet easy to digest.
The Stats 💯
Timeline: 2 week
Word count: 2000+ words
Type: Blog post
Deliverables:
• Formatted for the web with headers and subheaders
• Strategic internal links
• Strategic CTA links included throughout
• 1x round of feedback (but no edits from the client needed!)