1. Project Overview:
Objective: Create high-quality, engaging, and SEO-optimized content tailored to your brand’s needs and goals.
Scope: Includes writing, editing, and delivering content in various formats such as blog posts, articles, website copy, and more.
2. Deliverables:
Content Strategy Document: A plan outlining content goals, target audience, themes, topics, and SEO keywords.
Written Content Pieces: High-quality, original content including blog posts, articles, website copy, product descriptions, or other requested formats.
SEO Optimization: Content optimized with relevant keywords, meta descriptions, and proper formatting to improve search engine visibility.
Content Calendar: A schedule detailing content topics and publication dates to ensure timely delivery.
Editing and Proofreading: Thoroughly reviewed content to ensure accuracy, clarity, and coherence, free from grammatical errors.
Performance Metrics and Recommendations: Analysis of content performance, including engagement metrics and actionable recommendations for improvement.
Content Revisions: Incorporation of feedback and requested revisions to meet client expectations.
Competitor Analysis: Insights into competitors’ content strategies and performance to refine your content approach.
Source Materials and References: Documentation of sources used in content creation for credibility and transparency.
Content Delivery in Required Formats: Final content delivered in formats specified by the client, such as Word documents, Google Docs, or HTML.
3. Project Phases:
Kickoff Meeting: Discuss objectives, target audience, content types, and any specific requirements.
Content Strategy Development: Create and finalize the content strategy document.
Content Creation: Write and develop content according to the content calendar and strategy.
Review and Revision: Submit content for review, incorporate feedback, and make necessary revisions.
Final Delivery: Provide the finalized content in the required formats.
Performance Tracking and Analysis: Monitor content performance, provide insights, and recommend improvements.
4. Timeline:
Initial Planning and Strategy: 1-2 weeks
Content Creation and Review: Depending on the quantity and complexity, usually 2-4 weeks for initial content pieces
Revisions and Final Delivery: 1 week per round of revisions
Ongoing Performance Analysis: Monthly or as agreed
5. Communication:
Weekly Updates: Progress reports and any immediate adjustments needed.
Bi-weekly or Monthly Check-ins: Discuss content performance, review reports, and adjust strategies as needed.
6. Success Metrics:
Engagement Rates: Comments, shares, and interaction with the content.
SEO Performance: Improvement in search engine rankings and organic traffic.
Readability and Quality: Positive feedback on clarity, relevance, and impact of the content.
Conversion Rates: Actions taken as a result of the content, such as increased leads or sales.
