Landing Page Redesign for Feres

Feres is one of Ethiopia's leading ride-hailing and delivery platforms, connecting people with reliable transportation and on-demand delivery services. The objective of this landing page redesign was to create a modern, trustworthy, and conversion-focused experience that clearly communicates the platform's value while encouraging users to download the app.

The existing experience needed to communicate multiple services, ride-hailing, food delivery, and parcel delivery, without overwhelming users. The landing page also needed to build trust, highlight key benefits, and drive app installs through a simple and engaging user journey.

Increase app downloads through clear calls-to-action.

Showcase Feres' core services in a simple, organized way.

Build credibility with a modern, user-friendly interface.

Deliver a responsive experience across desktop and mobile devices.

The redesigned landing page delivers a more engaging first impression by simplifying navigation, improving content clarity, and emphasising Feres' key services. The result is a scalable, user-centred experience designed to increase user confidence, strengthen brand perception, and drive more app installations. Key Takeaways

This project reinforced that simplicity is one of the most effective ways to improve user engagement and conversions. By establishing a clear visual hierarchy, users can quickly understand Feres' services and navigate the landing page with ease. Prioritising trust through consistent branding, intuitive layouts, and clear messaging creates a stronger first impression and encourages users to take action. Designing with a mobile-first mindset ensures a seamless experience across all devices, while a scalable component-based approach makes the design easier to maintain and expand as the platform grows.