White & Red Wine | Branding Project

White & Red Wine is a social media based business that seeks to make wine more approachable and understandable for Millennial and Gen Z drinkers. The brand is all about creating a community around wine that promotes inclusivity and empowers its members to drink with confidence. I created branding, logo design, and social media content

I wanted the feel of this branding to be sophisticated by fun and attainable, with a hint of whimsical. Most of the images chosen for inspiration are bright and graphic in nature, which plays against the industry's usual subtlety in branding.

The logo and branding needed to be evocative of the wine industry, but feel fresh and approachable for novices. I designed the below logo based on a full glass (looking from above). The type is clean with a little bit of personality, which promotes the brand values, and the colors are bright, happy versions of the major wine categories (red, white, rosé, etc.).