The client approached me with a complex operational hurdle: they needed an exhibition booth that seamlessly unified two distinct brands (Motta Marinho and Andrade Marinho EMF) into a single, cohesive space. A specialized traditional agency had previously drafted a concept, but the results lacked brand clarity and failed to communicate how both companies strategically collaborate. The challenge was to integrate two visual corporate identities without cluttering the layout, ensuring that passing trade show attendees could immediately grasp the partnership.