Short-Form Branded Content for Cadillac

Cadillac was looking to reach a new, younger audience with authentic content, so I worked with Malcolm Gladwell, a known car enthusiast, to create two short episodes of his Revisionist History podcast featuring Cadillac's new electric vehicle. The audience of his podcast, largely millennials and gen-Xers, were right in Cadillac's sights. I concepted, pitched, and wrote these episodes, which featured Malcolm driving in Cadillac's Lyriq, hoping to win over his Tesla-loving friend, hoping his toddler daughter would be lulled to sleep, and hoping he could pack the vehicle full of all the parenting gear necessary for a weekend trip.