The project involved designing the packaging for a promotional bundle that integrated four new FruiTEK e-liquid flavors, which were previously sold only as individual items. The scope included creating a sleeve design for a winter limited edition with a discounted price and a free keychain. The standard, general bundle had to function as the base unit, allowing the winter limited-edition sleeve to be seamlessly applied over it to create the promotional offering. A supporting digital campaign was created for both the standard bundle and the winter limited-edition design.

The primary objective was to create a unified and visually cohesive packaging experience that promoted the four distinct fruit flavors together. The design needed to colorful, fresh, and eye-catching way to stand out in a competitive market. Strategically, the project required two concurrent design focuses: a vibrant look for the standard general bundle, showcasing all flavors, and a distinct design for the limited-edition sleeve, communicating the exclusive, promotional offer. Ultimately, the packaging had to successfully communicate the value of the limited-edition bundle while driving consumer interest across all digital marketing channels.