Spodcast the new app for real podcast fans
Natalia Quintela Diaz
Group project of the master’s degree UX/UI Design, ESDI. Build a new app in partnership whit Spotify that offers a personalized community based on recommendations.
Research 🔎
In 2021, Spotify listeners spent 78% more time listening to podcasts than the year before. Its monthly active podcast users overall grew 19% year-over-year. Spotify is the No. 1 platform at 24% of weekly podcast consumers.
Average listening time in a week is 7 hours
80% of people listen to podcasts while commuting
70% listen while doing housework
65% of listeners use smartphones/tablets
74% of people listen to podcasts to learn new things
26% listen for entertainment, relaxation, inspiration etc.
The Challenge 🎯
Build a new solution for podcast users
Objectives: Offer a feasible, desirable, and viable option on the podcast market
Research question: Identify and understand the needs of people who listen to podcasts
Ideation 🤯
We start the process of ideation in order to found a solutions for our users, trying with several techniques of brainstorming, Alter ego, What if...?, Team storming.
Value proposition canvas 💡
Sprints + User Stories 🛣
Prototype 🤖
In a first stage we create prototypes wireframes in Figma, and immediately testing in the interviews with the users.
Iteration ⚙️
In this part of the project, we are iterating and testing the high-fidelity prototype in several interviews with the users. Process still in progress.
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Posted Dec 27, 2022
Group project of the Master degree UX/UI Design, ESDI. Build a new app in partnership whit Spotify that offers a personalized community based on recomendations.
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ESDi School of Design
