Designed a premium, conversion-focused ecommerce

Designed a premium, conversion-focused ecommerce and lead generation experience for a fiberglass pool brand, with a strong emphasis on product clarity, customer trust, and high-ticket purchase behavior.

The project focused on improving the overall user journey by simplifying pool model exploration, increasing trust through visual presentation and hierarchy, and creating a more premium and modern digital experience aligned with luxury outdoor living brands.

Key areas included: • Ecommerce and lead generation UX • High-ticket conversion strategy • Mobile-first responsive design • CRO-focused layouts • Product comparison and model exploration • Trust-building sections • Premium visual direction • Funnel and inquiry optimization • Design system and UI consistency

The redesign helped create a clearer and more conversion-oriented customer experience focused on reducing hesitation and improving engagement for high-value purchases.