The creative process began with an in-depth research phase, focusing on the properties of bamboo and its environmental benefits. This foundational knowledge was crucial in crafting a narrative that aligns with the product's green ethos. Subsequently, the storyboard was developed, weaving together scenes that depict the speaker in various settings, underscoring its versatility and durability. Special attention was given to the animation style, opting for a clean and modern aesthetic that reflects the natural elegance of bamboo.