Creating a Dynamic, Modular and Adaptable Advertisement

For this project, I worked independently to create an 8-15 second advertisement for Celsius, following direction provided by my former agency. Using Blender, I recreated live-action shots entirely in CG, taking on all aspects of the process, including rigging, lighting, and physics simulations for realistic foam and water effects. The final asset was designed for flexibility, allowing for easy label customization to showcase various flavors. This high-value deliverable was optimized for multiple platforms, including Hulu, Netflix, and sporting events, offering Celsius a versatile tool for their marketing campaigns.