Improve website rankings, increase organic traffic, and generate leads for a family-owned construction materials business.
Challenges:
The website had minimal organic traffic and poor search engine visibility.
Target keywords were not ranking on Google.
The business struggled to attract clients online.
Approach:
1. Comprehensive SEO Audit:
Identified and resolved technical SEO issues.
Optimized on-page elements, including meta tags, headings, and internal linking.
2. Keyword Research & Strategy:
Focused on niche-relevant, low-competition, and high-conversion keywords.
3. Content Marketing:
Enhanced existing pages with targeted keywords.
Created engaging blog posts to capture new audiences.
4. High-Quality Backlinks:
Built authority through niche-specific guest posts and outreach campaigns.
5. Performance Tracking:
Monitored progress using tools like Google Analytics and Search Console.
Continuously refined strategies based on performance data.
Results Achieved:
Traffic Growth:
Initial traffic: ~300 visitors/month.
Current traffic: 9,000+ visitors/month (2400% growth).
Keyword Rankings:
20+ high-priority keywords now rank in the top 10 positions on Google.
Lead Generation:
Consistent increase in client inquiries and sales via the website.
Domain Authority (DA):
Improved from DA 4 to DA 23.
