Bard – Community Based Social Media Platform

Joe was in need of a complete rebrand for his community based social media platform. The previous version was not meeting the needs of his current audience. We first started out with narrowing down his target audience & specifying the customer personas of Bard. After, this, we went into a deep dive and selected the key words for the voice and tone of the brand while also establishing a visual approach. Once the major details were set in stone I moved onto the most important part, the visuals!

The first step of visuals was to create concepts for the logo and different variations so they could be used on any platform. Next, came color & type theory where I explored variation that resonated with the target audience.

To wrap things up Joe (the creator) was in need of social media graphics! This meant creating branded visuals that he could use for Pinterest & Youtube, platforms that were most prevalent for his customer base.

After coming across this project and hopping a a call with Joe (the client), we immediately started the project within the next few days! It seems as if I resonated with his vision and he trusted my skills to make his ideas come to life.

Timeline: 2 months Budget: $4,000 Deliverables:

• Brand Strategy • Mood Board • Logo concepts • Color Exploration • Type Exploration

I hired Amber as an independent contractor to help overhaul the brand of my business Bard. She worked on and helped define the brand through competitor analysis, ideation and brand inspiration, mood boards, and brand strategy (personas, brand voice). Upon arriving at a brand strategy she worked to deliver new logos, typography, colors, and social media assets that matched the brand, along with brand guidelines to help define the usage of all the new assets. Amber is exceptional at working to understand your needs and at communicating your needs back to you before communicating the next steps in her process. She includes review stages throughout her entire process to ensure you're on the same page and goes above and beyond to ensure that the final deliverables meet your needs. I would recommend Amber to anyone who is looking to define their companies brand!