For the LRN Media project, I was tasked with creating a Vox-style animation on pareidolia—how our brains see faces in everyday objects. The client wanted an engaging, informative video with a playful, educational tone, which guided my design and animation choices.

I used dynamic visuals and seamless transitions to simplify the science behind pareidolia. By combining live-action images and animated elements, I made the concept both accessible and visually appealing, with an AI-generated voice adding a polished narrative flow.

Collaboration with LRN Media was key to aligning the animation with their vision. Incorporating their feedback throughout ensured that the final product was concise, engaging, and effectively delivered the intended message.