Development of Educational YouTube Channels for Englishdom

YouTube strategy · Creative direction · Video production · Team leadership

I built and developed two educational YouTube channels for Englishdom from the ground up. The Russian-language channel reached 500K subscribers in three years. The Ukrainian-language channel grew to 136K subscribers in approximately two and a half to three years.

Across the project, one 11-minute video reached 2.6M views. Four videos passed 1M views, including two that passed 2M. More than 15 videos exceeded 500K views. The main video formats ran between 8 and 30 minutes.

Building the production system

I developed the channels’ visual direction, video formats, script style, and production guidelines. I recruited and coordinated editors, thumbnail designers, presenters, scriptwriters, and additional managers. Visual templates and clear script conventions helped the team produce videos consistently as the channels grew.​​​​​​​

My experience across filming, editing, writing, and motion design meant I could guide every stage of production and step in to create or revise a video myself when needed.

From research to release

Each monthly content plan began with a review of channel performance: recent uploads, the strongest videos, popular search queries, emerging topics, competitor videos, and broader YouTube trends. I turned those findings into video ideas with key talking points and early thumbnail directions.​​​​​​​

I wrote scripts for projects that needed particular attention and edited scripts from the writing team. They included examples, English-language inserts, translations, on-screen text, possible jokes, and editing notes. Separate directions for presenters and editors helped carry the original idea through production.​​​​​​​

I then arranged presenters, studios, camera crews, and schedules. After each shoot, I checked the footage for quality and missing material before assigning the edit. I reviewed finished videos and directed revisions before release.

Collaborations and complex shoots

The channels featured international contributors, native English speakers, and established creators with their own audiences. I organized shoots in Ukraine and abroad—sometimes travelling to direct the work on location, and sometimes building and managing the local crew remotely.

For the episode featuring Masha Tymoshenko, I developed and produced the video from start to finish. For the broader series, I created the visual style and repeatable editing templates that allowed other editors to produce episodes efficiently.

The videos below feature some of motion design created by me for the Englishdom channels.