Bleur is a fashion consultancy with six services and no single way to explain them. I built its site from scratch: the name at hero scale, six numbered services with a “Type of Work” label each, and a three-step close (Discovery, Direction, Delivery). The client approved it after several drafts. One scroll now shows what Bleur sells and what happens next.
For consultants whose offer is broad enough to sound vague.
Bleur is a fashion consultancy. It runs cultural programming, creative production, gifting, buying and commercial direction. That’s a decade of work and six services, with no obvious way to say it in one breath. They needed a site built from scratch that made the range read as one point of view.
Three things changed:
The name does the opening. BLEUR sits at hero scale over a grayscale photo, with one line beneath on where culture and commerce meet.
The six services run as a numbered index, each with a one-line job and a “Type of Work” label.
The page ends on three steps, Discovery, Direction, Delivery, so a buyer sees what happens after the first call.
Six services without a through-line is a junk drawer with good photos.
The default for this category is a lookbook. A buyer leaves knowing the taste and not the offer. So the taste stays in the type and the photography, and everything else is plain: what you get, in what order.
AI helped me explore options fast. The calls were mine, and the client approved the final direction after several drafts.
One scroll now answers what Bleur sells, what each service delivers and what happens next.
If your services page reads like a list of everything you can do, send me the link and I’ll tell you the first thing I’d fix.
0 likes · 10 views · Jul 31, 2026
Bleur, a fashion consultancy, got a from-scratch site that explains six services and a three-step process in one scroll. Client approved after several drafts.
Timeline
Aug 6, 2025 - Aug 26, 2025
