Primary: Music Production / Remix / Mixing Engineer

Secondary: Vocal Direction (Vocal Coaching) / Creative Consulting (A&R Support)

Brand: Gatorade Brazil

Key Partners: CBF (Medical Protocol), TikTok (Distribution/Virality), FitDance (Choreography), Izzy (Vocal Artist)

The challenge was to transform a crucial, but often tedious, medical knee injury prevention protocol (developed by the Brazilian Women's National Team staff) into an engaging, fun, and viral music track and dance challenge for the young audience on TikTok.

My Action Impact on the Campaign Lead Music Production & Remix I received the initial beat and acted as the Lead Producer to re-arrange and remix the track. My focus was creating a TikTok-optimized groove and structure, ensuring the music perfectly synchronized with the FitDance choreography/exercises. Professional Vocal Editing & Mixing I was responsible for the editing, tuning, and final vocal mixing for the artist Izzy. I delivered a clear, powerful vocal track with the broadcast-quality standard required by a global brand like Gatorade. Studio Session ConsultationI actively contributed to the recording session, providing crucial creative insights and feedback (A&R Support). My input helped optimize the vocal performance and capture the authentic energy needed for the track to drive the movement.

Key Metric: The audio became the backbone of the #ProgramaGinga challenge, uniquely integrating sports science with entertainment.

Engagement Outcome: (Insert your key metrics here, e.g., Achieved [X] million views and [Y] user-generated videos, demonstrating high engagement.)

Recognition: The project was a successful case study in using Music Production for a dual goal: public health awareness and large-scale brand engagement on a major social media platform.

QUOTE

"My role was to make science sound like a hit. By transforming the CBF's prevention protocol into a viral remix, we ensured that millions of users performed a medically sound workout without even realizing it—all while boosting Gatorade’s presence on TikTok."