Social Media for Free for Life International

Visit @freeforlifeintl on Instagram to view Micah's work, which encompasses posts from June 2020 to August 2021.

Micah handled all aspects of social media content creation and management for all channels, including Instagram, Facebook, LinkedIn, TikTok, and Twitter. Instagram and Facebook were prioritized.

Created graphics, using Adobe Creative Suite and Canva, and built an extensive library of on-brand images

Built a successful ambassador program from scratch, which received hundreds of applications

Ran the organization's cornerstone fundraising campaign on social media, breaking the record amount of funds raised for two years in a row.

Initiated influencer and brand partnerships, helping the organization reach new audiences

Drafted captions for all posts and contributed to copy for newsletters

Used Planoly, Buffer, and Monday.com to plan and schedule content

Managed ad campaigns on Facebook and Instagram, and used Facebook Business Manager to track success

Created cohesive branding for social media, including font choices and post layouts

Maintains a yearly communications strategy and schedule for social media, newsletters, campaigns, press releases, and more

Micah increased Instagram following by over 200% and average post engagement by over 700%. The organization had been active on Instagram for 4 years prior to Micah joining.

Visit @freeforlifeintl and view posts between June 2020 and August 2021.

Below are a selection of posts.