Over a period of 6 months in 2024 Nespresso Studio led a complete overhaul of the value proposition of the Nespresso website. The challenge? Whilst Nespresso are seen as a strong authority in the coffee space, they sometimes struggle with an emotional connection to their audience.
Moving Nespresso from Product Centric to Human Centric
Consumer Archetypes
Nespresso Studio developed three consumer archteypes to help guide the photography and coffee corner assets.
Key Photography
Web Design
1 like · 13 views · Sep 4, 2025
An overhaul of the Nespresso website to enhance emotional connection with their audience.
