I’ve always admired Adidas, so when the brief came in to han...

I’ve always admired Adidas, so when the brief came in to handle audio production for their new store launch in Lagos, you can imagine my excitement.

They wanted something fresh, youthful, and full of energy; voices that could capture the vibrant spirit of the brand. We combed through our voice archives and found two incredible talents who brought the scripts to life effortlessly.

I thoroughly enjoyed producing these commercials especially the second one, which had that hip-hop edge and gave us room to play with rhythm, flow, and attitude.