Gravita Creative | Projects | Clarity Business Travel
Benn | Gravita
Brand Strategist
Web Designer
Copywriter
Figma
Webflow
Clarity
Helping Clarity Business Travel unify their brand and company merger into one cohesive website and story, resulting in 60 high quality inbound leads post launch.
Our primary goal for Clarity was to help bring the new brand into harmony with a compelling story which set them apart from their competitors.
At the beginning of the project we sat down together to establish key goals and how we would transform the site into a lead qualifier, through honest and transparent narratives which would highlight that Clarity are people focused, backed by powerful technology.
One of the philosophies was to give the storytelling and visuals space to breath so content didn't feel cumbersome to digest while surfacing the people through strong impactful imagery, we would also tie in the tech with flourishes of UI and UX.
We also added some micro interactions throughout the site to give life to the page including the swish which represented the support Clarity provides throughout their service. We accomplished this with 3D using spline integrated into Webflow.
Once we built the website, we provided training within Webflow to allow their marketing teams to take ownership of their website and continue to grow the content and engage with their audience.
