Why is Brazil trending globally?
Raissa Quintão
From Coachella to Hailey Bieber’s feed, from funk beats in Nike campaigns to Gagacabana — Brazil isn’t exactly a global trend. It’s something bigger in motion. And the world is finally paying attention.
We’ve been driving culture, building community, and sparking conversations for a long time. The difference is that now they’re finally listening. But why only now?
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Posted Aug 12, 2025
Project highlighting Brazil's cultural influence globally.
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