Social Media Management for Fashion Brand
Jitesh Patel
Social Media Management & Scheduling for a Fashion Brand
Role: Marketing Manager
Overview
In this project, I was responsible for planning, executing, and managing social media campaigns for a fashion brand. My focus was on building a consistent online presence, strengthening the brand identity, and increasing engagement across major platforms, primarily Facebook and Instagram.
Key Responsibilities
Content Strategy & Planning
Developed and maintained a structured content calendar to ensure timely and consistent posting.
Aligned social media campaigns with ongoing promotions, product launches, and seasonal fashion trends.
Conducted competitor research and industry analysis to design campaigns that resonated with the brand’s target audience.
Creative Design & Content Production
Designed eye-catching visual assets using Canva and Photoshop, including images, carousels, reels, and cover photos.
Created stylish, fashion-focused content tailored to brand aesthetics, ensuring posts reflected current style trends.
Produced engaging video reels and stories to showcase products in dynamic and modern ways, increasing reach.
Campaign Execution & Management
Ran targeted campaigns on Facebook and Instagram to boost brand visibility and attract new followers.
Scheduled and automated posts using management tools to maintain consistency.
Monitored analytics and campaign performance to adjust strategies in real-time for optimal results.
Community Engagement & Growth
Actively engaged with followers through comments, DMs, and interactive features like polls and Q&As.
Encouraged user-generated content (UGC) to foster authenticity and trust.
Built a strong online community by maintaining a consistent and professional brand voice.
Achievements & Impact
Significantly improved brand awareness and follower growth across Instagram and Facebook.
Enhanced audience engagement rates through visually appealing and trendy content.
Contributed to a more polished, professional brand presence, aligning social media efforts with the company’s overall marketing goals.
Tools & Platforms Used
Design Tools: Canva, Photoshop
Social Media Platforms: Instagram, Facebook
Scheduling & Analytics: Social media scheduling tools (e.g., Meta Business Suite, Buffer, or similar)
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Posted Sep 24, 2025
Managed social media campaigns for a fashion brand, boosting engagement and brand presence.
