I collaborated with Steig, a forward-thinking company that helps businesses accelerate decision-making, streamline problem exploration, and turn AI into a true competitive advantage. Steig's mission is to empower organizations to stay ahead of the curve while others struggle to catch up.
The goal of the project was to design a modern, impactful brand identity that communicates innovation, speed, and AI-driven intelligence, while maintaining a professional and trustworthy aesthetic.
Design Process:
Discovery & Research: Conducted in-depth research into Steig’s market positioning, audience, and competitors to align the visual identity with their bold and forward-thinking value proposition.
Concept Exploration: Developed logo concepts that incorporate themes of acceleration, precision, and transformation, ensuring the design reflects both the power and clarity Steig brings to decision-making processes.
Refinement & Finalization: Worked closely with Steig to refine the chosen concept into a sleek, versatile logo that resonates with their audience and stands out in their industry.
Outcome:
The final logo embodies Steig’s core values of innovation, efficiency, and AI-driven intelligence. Clean, modern lines and strategic design choices reflect both speed and precision, while ensuring the logo remains memorable and scalable across digital and print mediums.
Deliverables:
Primary and secondary logo versions
Horizontal and vertical layouts
High-quality file formats (SVG, PNG, JPG)
Logo guidelines for consistent usage
This project demonstrates my ability to combine strategy, creativity, and precision to deliver a brand identity that elevates Steig’s presence, positioning them as leaders in AI-driven business solutions.
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Crafted a modern, sleek logo reflecting Steig's mission to accelerate decision-making and turn AI into a true competitive advantage.