One of our immediate goals was to start working on an identifiable brand-look. In our initial discussions, we settled on a lighthearted, bold, and humorous approach to the post-production.

A clear hook - We also started to work on improving the first minute or so of the videos by incorporating a more clear hook.

A more consistent branding approach - We worked on various things like title screens, more consistent texts. Humorous inserts & memes where the content felt too slow etc.

As seen in the images below.

Colors & color schemes - Making sure every visual fit the branding aesthetic for the channel. We eventually landed on various shades of light blue, white, black and dark blue for most graphic elements.

Analytics - Constantly revising the flow of the editing to make the videos feel more fun and playful and create a more immersive experience for the viewer, whilst educating them as well.

We worked on developing a catalog of background music that suited the channel. The overall aesthetic visually was quite playful, upbeat and fun so we tried to match that with upbeat, exciting and playful background music and sound design.

Continuously re-looking at different aspects of the post-production process and improving the brand and the flow of the video through every video.

So the idea behind each video was to have them be evergreen. As in the videos could be something viewers could go back to and watch again, and just generally are videos that don't get old over time. However, what we found was that many of the videos just wouldn't really be seen by the algorithm.

To combat this we worked on improving the video titling and thumbnails and making sure the videos were more engaging, especially in the first minute, as well as working with Nate on tightening up the video scripts and including a clear CTA to the next video at the end of the current one.

Over time this paid off, with several videos then going viral, as seen below.

At the start of our partnership videos were averaging about 300 views per video, now as can be seen below videos average between 2,000 and 10,000 views.

Our partnership started with the channel at around 400 subscribers, and since it's grown to just shy of 50,000 From the channel having views in the thousands through to over 19 million views since, the growth has been super significant.

“I’ve been working with John for the past few years, he knew we wanted to grow our channel by a lot and since joining he's helped grow our channel by millions of views. I’ve only got John to thank for that. He’s very prompt, everything he does is super professional, very communicative and on-time. If you’re looking to make videos that really pop, look no further, John is your man!"