Lead Generation Campaign Development for Siemens

Siemens (formerly Brightly) is the global leader in intelligent asset management solutions.

Siemens pairs its complete suite of intuitive software - including CMMS, EAM, Strategic Asset Management, IoT Remote Monitoring, Sustainability and Community Engagement - with tailored consultancies and award-winning support services.

To increase qualified leads by 20%.

We worked with Siemens to identify how they could reach their ideal customers online and created multiple lead generation campaigns for optimisation.

The campaigns were based around giving value and demonstrating how Siemens Software had created tangible wins for its current clients.

We worked with Siemens on how to optimise every customer touch point to maximise conversions and connection including:

Ad creatives, copy and audiences

Opt-in forms

Email communications

Siemens Australia is now receiving a steady flow of qualified leads online through the multiple concurrent lead generation activities in place.

The campaigns developed deliver leads at a significantly lower cost compared with past activity.

In four months of working with Siemens we have:

Reduced the cost per lead by 75%

Increased the number of leads from month 1 to month to month 3 of working together by 5 X

Created 52 new lead generation campaigns across Facebook and LinkedIn to date over 3 years of working together

We look forward to our continued growth together.