Weanie | Motion Design

Imagine waking up determined to quit nicotine, only to give in by nightfall frustrated, defeated, and stuck in a relentless cycle. This was the story for millions of people struggling to quit nicotine, and it’s the story that inspired Weanie.

Weanie is not just another quit-smoking app; it’s a lifeline for those stuck in the cycle of trying and failing. The app empowers users to gradually wean off nicotine, offering a personalized quit timeline, progress tracking, and small, meaningful celebrations along the way.

Clearly explain how Weanie works—step-by-step quitting, progress tracking, and milestone celebrations.

Evoke hope and confidence in users by showing that quitting is not only possible but achievable with the right support.

Grab attention across platforms, ensuring Weanie’s story resonated whether viewed on widescreen or mobile.

Above all, the animation needed to deliver a message of hope: "You can quit, and Weanie will be with you every step of the way."

Every story needs a storyteller, and for Weanie, that was my role. As the motion designer, I became the bridge between the app’s powerful mission and the audience it aimed to inspire.

Script Development: Shaping a concise, emotionally driven script that captured the essence of Weanie’s message.

Storyboarding: Visualizing the user journey—every frame was designed to evoke emotion and keep the audience engaged.

Animation: This was where the magic happened—using motion and design to bring the story to life with vibrant visuals and seamless transitions.

Multiple Formats: I tailored the project into two key formats: a 16:9 widescreen version for immersive viewing and a 9:16 vertical version for mobile audiences.

Feedback and Refinement: Collaboration with the Weanie team ensured every detail aligned with their vision.

Increased Engagement: The animation garnered attention across platforms, sparking conversations about quitting nicotine.

Broader Reach: Optimized formats (16:9 and 9:16) ensured the message resonated across widescreen and mobile audiences.

Emotional Connection: Feedback highlighted how the storytelling inspired hope, motivating users to download the app and take their first steps toward quitting.

This success demonstrates my ability to craft visuals that not only engage but also drive action.

If you’re looking to bring your vision to life, create powerful narratives, and deliver impactful results, let’s collaborate on your next project.