Wister is a Saudi fast-food brand offering crispy chicken sandwiches, signature meals, fries, beverages, and in-store pickup through its mobile app.

I redesigned the existing application and reworked its UX logic to make the ordering experience faster, clearer, and more intuitive.

The existing user journey created unnecessary friction between browsing the menu and completing an order. Product discovery, item customization, navigation, and checkout needed a clearer and more efficient structure.

The main goal was to simplify the ordering process, reduce drop-offs, and increase the percentage of completed orders.

As the Product Designer, I was responsible for:

Reviewing the existing application experience

Identifying friction in the ordering journey

Redesigning the information architecture and user flows

Improving menu navigation and product discovery

Simplifying item customization, cart, and checkout

Creating a consistent and scalable mobile UI system

I reorganized the experience around the customer’s primary task: finding food and placing an order with minimal effort.

The redesigned flow made menu categories easier to explore and improved the presentation of products and customization options. I reduced unnecessary steps before checkout, introduced a clearer visual hierarchy, standardized interface components, and made primary calls to action more prominent.

The redesigned user flows, simplified navigation, and optimized checkout experience reduced friction across the key stages of the ordering journey.

After the redesign was implemented, the number of completed orders increased by 43%.

The final product provides customers with a clearer and faster journey from browsing the menu to completing an order while preserving Wister’s recognizable visual identity.