Getz Pharma | Gastro Guru

Getz Pharma approached me to develop Gastro Guru, a mobile application designed to enhance engagement between their employees and doctors. The app introduced a gamified approach to encourage doctor participation while empowering employees to improve outreach efforts.

Despite ongoing engagement efforts, Getz Pharma faced key challenges:

Employees struggled to effectively reach and engage doctors.

Traditional engagement methods lacked interactivity and impact.

A need for an innovative solution to make doctor interactions more engaging and rewarding.

To address these challenges, I developed Gastro Guru, a mobile app that provided: ✅ Gamified Doctor Engagement – Doctors participated in quizzes related to medical topics. ✅ Incentives & Rewards – Doctors received gifts upon successful quiz completion. ✅ Target-Driven Employee Involvement – Product Managers were assigned goals to encourage doctor participation. ✅ Enhanced Outreach Strategy – A structured approach to increase doctor reach and engagement.

📈 Expanded Doctor Network – Employees successfully engaged more doctors than before. 🎯 Higher Employee Participation – The competitive structure motivated employees to achieve their targets. 📊 Increased Doctor Interaction – The interactive quizzes encouraged repeated participation.

By developing Gastro Guru, I helped Getz Pharma successfully transform its engagement model, improving both employee motivation and doctor interactions. 🚀