Optimizing SEM Strategies for Global Reach

Working is Head of Performance Marketing in Yango delivery service operating in the markets of Latin America (Chile, Peru, Mexico, Bolivia, Colombia), Africa (Ghana, Senegal, Ivory Coast, Zambia) and the Middle East (Israel, UAE, Serbia).

Tasks:

1. Promotion of the C2C app (UAC, ASA, Meta, appnext);

2. Promotion of B2B (delivery services for companies) (Google Ads, Meta, LinkedIn, Microsoft Ads);

3. HR marketing (attracting couriers);

4. Hiring staff and forming a full-fledged in-house;

5. Annual budget planning by country and source;

6. Casting B2B clients;

7. Creating permanent analytics for the B2B product.

Key results and achievements:

1. Transition of most channels/campaigns from outsourcing to in-house;

2. Retooling of the Meta and Google Ads launch concept, which led to a 35% decrease in the cost of B2B leads;

3. A 2.15-fold increase in C2C delivery conversion rate in the app, thanks to performing campaigns.

4. 80% profit Growths year to year