Social Media Management for a Boutique Hotel

Client:

The Holbrooke Hotel (@holbrookehotel) is a novelty boutique hotel located in the historic Gold Country of Northern California. Originating as a local watering hole for gold miners in 1852, the Holbrooke and its in-house restaurant, the Golden Gate Saloon, were renovated in 2020 to invite a modern clientele to enjoy its rich and unique history.

Objective:

To attract new and returning guests to the hotel, its restaurant, and its wedding venue by showcasing the aesthetic beauty, unique history, and high class amenities to locals, curious travelers, and the wedding community.

Scope of Work:

Bi-Weekly content calendar management, 3-5 posts on Instagram and Facebook per week including 2 reels, photo curation, reel creation, copywriting, post scheduling, community engagement, a monthly insights report, and a monthly content strategy meeting.