Ixigo - Optimizing Notifications for User Engagement & Retention by Garvit ChhuganiIxigo - Optimizing Notifications for User Engagement & Retention by Garvit Chhugani

Ixigo - Optimizing Notifications for User Engagement & Retention

Garvit Chhugani

Garvit Chhugani

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Posted Mar 16, 2025

This teardown explores how Ixigo leverages in-app and push notifications to engage users, optimize retention, and enhance the overall travel experience.