To connect social media influencers with brands to create store/product collaborations

Research and Discovery to Ideation and Conceptualization to Information Architecture and Visual Design

Led the design efforts for an innovative app catering to influencers and collaboration enthusiasts. Collaborated closely with the product team to understand user needs and translate them into intuitive and visually appealing user interfaces. Conducted in-depth user research to gather insights and feedback, resulting in significant improvements to the app's usability and overall user experience. Created wireframes, prototypes, and mockups, ensuring seamless navigation and consistent branding across the app's various features. Worked closely with developers to implement designs and ensure the final product adhered to design specifications.