Setup Google Analytics 4 Ecomerce Server Side Tracking
MD. RAKIBUL HASAN Rakib
Data Analyst
Google Analytics
Google Tag Manager
WyseBrand.Store, an e-commerce platform, recognized the importance of robust analytics to gain insights into user behavior, improve marketing strategies, and enhance overall website performance. To achieve this, the decision was made to upgrade to the latest analytics platform, Google Analytics 4 (GA4), and leverage the flexibility of Google Tag Manager (GTM) for seamless implementation
