Overview 🔎
A Logo that I first designed to depict the initials of my name, 'A' and 'S'. It stuck with me when I decided to start freelancing as a Logo Designer and became my brand identity for Anirudd Design
Problem & Solution 🤝
To design a Logo that will simultaneously represent me, my brand, and my design principles and at the same time be unique in itself. It should also be versatile enough to be used in all possible use cases, mainly in black and white and for all social media handles.
Goals/Requirements:
• Minimalistic Design
• Versatile Design
• Depicting Me
Process 🛣
Researching existing minimalistic personal brandings
Noting Ideas
Creating a rough sketch and prototype
Converting each idea into digital form
Comparing and finally selecting the best
Working further to refine the design and experimenting with all the use cases
Ready to be used
Results 🎁
As the process went the logo became more and more minimalistic and simple. I liked it very much as it aligned with my design principles focussing on simple and memorable designs.
Takeaways 📣
Minimalism is not always the best solution but very much most of the time in modern times and the future.
2020
