Overview 🔎

A Logo that I first designed to depict the initials of my name, 'A' and 'S'. It stuck with me when I decided to start freelancing as a Logo Designer and became my brand identity for Anirudd Design

Problem & Solution 🤝

To design a Logo that will simultaneously represent me, my brand, and my design principles and at the same time be unique in itself. It should also be versatile enough to be used in all possible use cases, mainly in black and white and for all social media handles.

Goals/Requirements: • Minimalistic Design • Versatile Design • Depicting Me

Process 🛣

Researching existing minimalistic personal brandings

Noting Ideas

Creating a rough sketch and prototype

Converting each idea into digital form

Comparing and finally selecting the best

Working further to refine the design and experimenting with all the use cases

Ready to be used

Results 🎁

As the process went the logo became more and more minimalistic and simple. I liked it very much as it aligned with my design principles focussing on simple and memorable designs.

Takeaways 📣

Minimalism is not always the best solution but very much most of the time in modern times and the future.