Moynihan Train Hall Project | BetMGM

Tasked with creating all content for 15 total video display screens within the then newly renovated Moynihan Train Hall for BetMGM, in time for the rollout of the holiday 2023 campaign. Collaborating with the company's talented team of designers, I was responsible for

concepting, design, animation and final delivery of all materials.

Animated over 16 unique screens tailored to the massive digital displays inside NYC’s Moynihan Train Hall. Each animation was designed to maintain visual impact at scale, with variations optimized for different aspect ratios and resolutions.

This work included adapting core brand elements into dynamic motion graphics that aligned with BetMGM’s premium sports and entertainment aesthetic. Selected screens shown below.