Darwin | V7 Labs

Redesign of the Darwin landing page, V7 Labs’ AI data labeling product, focused on bringing clarity to the product’s value and boosting user engagement and conversion.

V7 Labs is a London-based startup specializing in AI solutions for computer vision automation. The main challenge was a poor articulation of Darwin’s value, which led to low conversion rates and limited user engagement. The existing landing page carried a high cognitive load, lacked a clear narrative, and offered no interactive elements to help users grasp the use cases.

In collaboration with the V7 Labs team, we delivered a full redesign of the Darwin landing page, focusing on clarity, usability, and conversion:

Structure: added strategic new sections informed by market references, while reorganizing the existing layout to create a logical narrative that naturally guides users from problem to solution.

Interactive Demo: developed a 100% Framer-based interactive experience, letting users explore the product in a practical and intuitive way.

Hero: the original hero video looked great but didn’t deliver much impact. We replaced it with a dynamic video ticker that showcases the product’s main use cases and speaks more clearly to different audiences. For better performance, videos load into the DOM only after a short delay, ensuring smooth playback and faster load times.