Darwin | V7 Labs

Redesign of the Darwin landing page, V7 Labs’ AI data labeling product, focused on creating a clear, conversion-focused experience while boosting user engagement.

V7 Labs is a London-based startup specializing in AI solutions for computer vision automation. Darwin's landing page was underperforming: high cognitive load and no clear narrative. Conversion was low and engagement limited.

In collaboration with the V7 Labs team, we rebuilt the Darwin landing page from the ground up. Content was reorganized around a logical narrative that guides visitors from problem to solution, with strategic new sections informed by market research.

The new hero immediately showcases Darwin's main use cases across different industries through a dynamic video ticker. Beyond that, the centerpiece of the redesign is a fully interactive demo, enhancing the user experience and encouraging visitors to explore the platform.