10 Signs Your Business Desperately Needs to Hire an SEO Expert
Gordon Ibarra
10 Signs Your Business Desperately Needs to Hire an SEO Expert
What Is SEO?
10 Signs Your Business Desperately Needs to Hire an SEO Expert
1. Lack of Website Traffic
2. Weak Keyword Rankings
3. High Bounce Rate
4. No Progress With Local Searches
5. Recurring Search Engine Penalties
6. Lack of Technical SEO Structure
7. Minimal Content Updates
8. Unclear Keyword Strategy
9. Upcoming Website Redesign
10. Overcommitted Marketing Team
Why a Dedicated SEO Expert Helps
Partner With a Contra SEO Freelancer
FAQs about Hiring an SEO Expert
Is it expensive to hire an SEO expert?
How do I measure an SEO expert’s success?
Final Reminders
10 Signs Your Business Desperately Needs to Hire an SEO Expert
I’ve worked with a lot of small to mid-sized businesses over the past few years, and one thing I keep seeing is this: they wait too long to bring in SEO help. They assume SEO is something they can figure out later, or that someone on the team can just “add keywords” and hope for the best.
But then traffic starts to dip. Leads dry up. Site performance tanks. Suddenly, someone on the team says, “Why aren’t we showing up on Google anymore?”
That’s usually when I get a message. And often, it’s already been months of missed opportunities, lost rankings, and confusing analytics dashboards no one knows how to interpret.
If that feels familiar, this article might be a bit of a mirror. Not a scary one. Just an honest one.
What Is SEO?
Search Engine Optimization, or SEO, is the process of making a website easier for search engines—like Google—to understand, index, and rank in search results.
It involves optimizing things like page structure, keyword use, internal linking, and site speed so that your content becomes more discoverable when people search.
The goal is to appear higher in search engine results pages (SERPs) when someone types in a relevant query. Higher positions typically mean more clicks.
For example, if you run a bakery in Chicago and someone searches “best croissants near me,” proper SEO helps your website show up in those first few results.
It’s not just about visibility—though that’s a big part—it’s about being in the right place at the right time when someone is actively looking.
“SEO is like putting a sign on your storefront, but the street is the entire internet.”
Good SEO is both technical and strategic. It’s not just content or code—it’s how those two work together.
10 Signs Your Business Desperately Needs to Hire an SEO Expert
1. Lack of Website Traffic
“If your website is a party, SEO is what puts it on the map. No traffic = no guests.”
A consistent drop or plateau in organic traffic over several months often points to deeper SEO problems. This can include poor indexing, outdated content, or low keyword visibility—all of which block potential visitors from reaching your site.
2. Weak Keyword Rankings
If your core keywords consistently rank on page two or lower, it's unlikely customers are finding you. Competitors who understand search intent, content depth, and backlink strategies will continue to outrank you until technical and content factors are addressed.
3. High Bounce Rate
When users land on your site but leave after viewing only one page, it signals poor content relevance or slow load speeds. This behavior tells search engines your site didn’t meet expectations, which can reduce rankings over time.
4. No Progress With Local Searches
If your business doesn’t appear in the local 3-pack or map results, you’re likely missing local intent signals. Inconsistent NAP (Name, Address, Phone) data, unoptimized Google Business Profile entries, and weak local citations contribute to this. Consulting SEO Specialists for Local can help address these local SEO issues quickly.
5. Recurring Search Engine Penalties
Manual actions or algorithmic penalties in Google Search Console typically stem from harmful backlinks or outdated tactics like keyword stuffing. These penalties can remove your pages from search results entirely until the issues are resolved and a reconsideration request is accepted.
6. Lack of Technical SEO Structure
“Googlebot can’t rank what it can’t read—or worse, what it thinks is broken 🐞.”
Issues like slow site speed, broken internal links, no structured data, or missing canonical tags make it harder for search engines to crawl and index your content. A weak technical foundation creates ranking barriers that content alone can't overcome. For WordPress sites, collaborating with Yoast SEO experts can help ensure proper configuration and plugin optimization.
7. Minimal Content Updates
Publishing content once and never revisiting it leads to outdated information and declining relevance. Duplicate topics, stale blog posts, and thin content lower your chances of ranking, especially as competitors update and expand their own material. Working with SEO Specialists for Content can ensure timely updates and improvements.
8. Unclear Keyword Strategy
If keyword targeting feels random or based on guesswork rather than data, it's likely inefficient. Without mapping keywords to user intent and funnel stages, content won't align with actual search behavior, reducing its ability to rank or convert.
9. Upcoming Website Redesign
Redesigning a site without SEO planning often leads to broken URLs, missing redirects, or dropped metadata. These oversights result in visibility loss after launch, especially if changes aren't tracked or tested before going live. If you’re refactoring your platform, SEO Specialists for Web Apps can prevent costly sitewide issues.
10. Overcommitted Marketing Team
“In most teams, SEO isn’t ignored on purpose—it just never makes it to the top of the to-do list.”
When SEO is passed around or handled “when there’s time,” it rarely receives the consistency it needs. Without a dedicated owner, important updates get delayed, issues go unresolved, and performance slowly declines without clear accountability.
Why a Dedicated SEO Expert Helps
An SEO expert identifies specific causes of ranking or traffic issues by performing a structured audit. This includes reviewing crawl errors, indexing problems, content gaps, backlink quality, and user experience signals. For online stores, SEO Specialists for E-Commerce can tailor strategies to improve product visibility and conversion rates. Tools like Google Search Console, Screaming Frog, and Ahrefs are often used to surface problems that aren’t visible on the front end.
For example, if important pages aren’t showing up in search results, the issue might involve canonical tag conflicts, noindex directives, or sitemap exclusions. An expert can isolate these variables quickly and recommend precise fixes. Without this knowledge, internal teams often misdiagnose the root cause and focus on surface-level issues like adding keywords or changing headlines.
When rankings drop after an algorithm update, SEO consultants typically review performance patterns before and after the rollout. They test for thin content, over-optimization, or outdated schema markup. If a site is hit with a manual penalty, the expert can file a reconsideration request with proper documentation and a disavow file, which is not something most generalists are familiar with.
Time is often lost on trial-and-error fixes. For instance, poor mobile performance might be caused by uncompressed images, but the real issue could be unused JavaScript files delaying Largest Contentful Paint (LCP). An SEO specialist knows how to test Core Web Vitals using tools like PageSpeed Insights or Lighthouse, and how to implement solutions like lazy loading or script deferral.
In local SEO, missing Google Business Profile optimizations, inconsistent NAP data, or lack of location-specific content can keep a business out of the local pack results. Specialists can align these technical and content-based factors within a few focused sprints, which would otherwise take weeks for a general marketing team to research.
SEO work is also deeply connected to information architecture. During a site migration or redesign, decisions about URL structure, redirect maps, and canonical policy have long-term search visibility consequences. An SEO consultant creates a migration plan and post-launch monitoring schedule to prevent traffic loss.
“Redesigning a site without SEO is like moving houses and forgetting to tell the mailman 🏠📭.”
Internal teams often don’t have time to monitor SEO performance consistently. A dedicated expert sets up automated reporting dashboards, tracks keyword movement, and identifies ranking anomalies early. This allows faster action and avoids slow, compounding losses over time.
When content stops ranking, the issue may not be the content itself—it could be internal cannibalization, lack of backlinks, or outdated topical relevance. A specialist can run a TF-IDF analysis or compare competing content to identify what’s missing. This type of reverse-engineering is what moves pages back up the results.
In competitive industries, SEO experts also analyze what competitors are doing well. This includes backlink sources, publishing frequency, and how they structure content to win featured snippets. These insights guide content strategy and link outreach efforts, allowing for more targeted work. If you need specialized help analyzing competitor campaigns, collaborating with Freelance SEO Experts can give you an advantage.
Not every SEO problem is complicated, but knowing where to look saves hours of guesswork each week.
Partner With a Contra SEO Freelancer
Hiring an SEO expert through Contra gives businesses direct access to independent consultants without platform commissions. This means the full project budget goes to the freelancer—not to platform fees or intermediaries. It also allows clearer communication and custom project terms, since both sides connect directly.
Unlike agency models or rigid retainers, Contra SEO freelancers typically work on a flexible basis. For example, a business may only need technical SEO support during a site migration in Q2, or structured content strategy reviews during seasonal campaigns. Freelancers on Contra can step in for these specific stages without requiring long-term contracts.
Most Contra SEO freelancers operate solo or in small teams, which reduces turnaround time. When a business notices a spike in crawl errors or a drop in rankings after a Core Update, they can often get a preliminary audit within days—not weeks. This agility matters when algorithm shifts are still unfolding.
Support is also direct. Businesses message the freelancer they hired, not a helpdesk or account manager. That means faster updates, fewer miscommunications, and clearer accountability if something isn’t working. In practice, this often leads to faster implementation of fixes like robots.txt adjustments, sitemap repairs, or local SEO corrections.
“Fewer layers between problem and solution = faster resolution. It’s not magic—it’s just fewer emails.”
Freelancers on Contra also tend to specialize. One consultant might focus on enterprise technical audits, while another works primarily with Shopify stores. This makes it easier for businesses to find someone who already understands their CMS, vertical, or growth stage.
Because Contra doesn’t take a percentage of transactions, SEO freelancers can keep rates transparent. They’re not inflating prices to cover fees, and they’re not padding hours to meet agency minimums. This often results in more predictable budgeting, especially for businesses with limited marketing spend in Q2 or Q3.
Most importantly, working with a freelancer means the SEO work is done by the person you actually talk to. There’s no handoff between sales and delivery. The person who scopes the project is the one fixing the canonical tags or rewriting the meta descriptions—no disconnect, no delays.
🧩 It's a simple model: find a fit, agree on scope, collaborate directly.
FAQs about Hiring an SEO Expert
(These questions are follow-ups, not covered in the main body.)
Is it expensive to hire an SEO expert?
The cost of hiring an SEO expert varies based on the scope of work, experience level, duration of engagement, and the complexity of the website. Hourly rates can range from $50 to $200+, while project-based pricing may fall between $1,500 to $10,000 depending on deliverables.
Factors that influence pricing include the number of pages to optimize, whether technical audits are required, and how competitive the target keywords are. Local SEO projects tend to cost less than national or enterprise-level campaigns.
“SEO isn’t expensive. Bad SEO is.”
Return on investment depends on how well the work aligns with business goals. For example, recovering from a penalty and regaining lost traffic could lead to revenue recovery within one to two quarters. In contrast, ranking for new keywords in a competitive niche may take longer and require link-building or content expansion.
How do I measure an SEO expert’s success?
The most common performance indicators include improvements in keyword rankings, increases in organic traffic, and growth in conversions directly tied to search traffic. These are typically tracked monthly or quarterly using tools like Google Analytics, Search Console, or third-party rank trackers.
Baseline metrics should be documented before work begins. Progress is evaluated by comparing initial rankings and traffic data to current performance. For example, if a target keyword moved from position 28 to position 6 within three months, that’s a measurable improvement.
Other useful metrics include:
Click-through rate (CTR) from search results
Bounce rate and time on page for organic sessions
Number of indexed pages and crawl errors resolved
Backlink growth and referring domain diversity
“If you can’t measure it, it didn’t happen—at least not in SEO.”
If technical fixes were part of the scope, Core Web Vitals scores can also be reviewed via PageSpeed Insights or Lighthouse. Improvements to Largest Contentful Paint (LCP) or Cumulative Layout Shift (CLS) are tangible indicators of technical SEO success.
Final Reminders
As of April 9, 2025, search visibility remains a primary source of inbound traffic for most businesses with an online presence. When keyword rankings decline, bounce rates increase, or local listings vanish, these are not isolated issues—they often signal larger systemic problems that impact user acquisition and revenue.
Each of the ten signs listed—whether it’s a lack of technical SEO structure, minimal content updates, or unresolved penalties—reflects a measurable breakdown in how search engines interpret a site. These breakdowns compound over time, especially when left unaddressed during key changes like site migrations or platform overhauls.
“SEO problems don’t usually announce themselves. They show up quietly—then stay until noticed.”
Many of these issues are diagnostic, not speculative. No organic growth for months typically correlates with performance gaps in crawlability, keyword targeting, or content depth. Poor rankings for important queries point directly to competitive disparities in authority, structure, or relevance.
When no one on a team owns SEO, small errors go unresolved—redirect chains build up, meta tags get duplicated, and key pages drop out of the index. These are not one-time glitches. They’re patterns.
The more of these patterns that stack up, the harder it becomes to recover without external support. Whether the issue is technical, strategic, or resource-related, the presence of multiple signals can serve as a benchmark for when to bring in additional expertise. At that point, many businesses realize they really need to hire an SEO expert to address these issues effectively.
📉 If several of these signs are already visible in your analytics or search console data, they’re unlikely to fix themselves.
“Most SEO problems aren’t invisible. They’re just ignored until they become expensive.”
This isn’t about urgency. It’s about clarity. The earlier these patterns are identified, the easier they are to reverse.
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Posted Apr 9, 2025
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