Marketing Visuals for Fashion brand Refenzee
Nikola Žilková
Refenzee: Brand Identity & Ecosystem
A brand identity project for "Refenzee," a futuristic luxury fashion label. I used an workflow to build a complete digital ecosystem, bridging the gap between high-end editorial aesthetics and sustainable, tech-forward design.
Deliverables
Art Direction & Moodboarding: Visual strategy and color theory for a cohesive brand "world."
AI Product & Campaign Stills: High-fidelity 4K visuals for social media and editorial lookbooks.
Digital Marketing Assets: High-converting Email Design and E-commerce Web Interface mockups.
Physical Brand Application: Realistic Packaging and Business Card design applications.
Social Media Content: Ready-to-post graphics for Instagram (Stories, Posts) and TikTok.
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Posted Mar 9, 2026
I created visual direction & marketing strategy for Refenzee. A bold, forward thinking fashion & accessories brand.
