Roche France - Novembre Perle | 3D & 2D MOTION

To mark November, Lung Cancer Awareness Month, Roche France commissioned NOP AGENCY via the Malt platform to produce a one-minute 3D animation showing the progression from a healthy lung to that of a regular smoker, and from a damaged lung to a healed lung following a period of not smoking.

Special mention to François & Marion Icart for the creative supervision of the project and the tender process.