🔎 Project Overview DunzAgrofood is an agro-food brand offer...

🔎 Project Overview

DunzAgrofood is an agro-food brand offering raw foods, spices, and local snacks to local and international customers. The goal of this project was to improve how users understand, trust, and engage with the brand through clearer product communication and more consistent digital touchpoints.

🎯 Problem Statement

Users interacting with the brand’s existing materials faced:

Cognitive overload due to excessive text

Poor information hierarchy, making it hard to quickly understand what the brand offers

Limited contextual trust signals, especially in digital environments

These issues reduced clarity, recall, and confidence—key factors in food and healthcare-adjacent purchasing decisions.