Brand Awareness and Upsell Book

I designed and launched this voucher booklet for a client that was struggling with sales. I created this book and a strategy for launch that meant my client paid ZERO for the printing of 10,000 books. I sold advertising space in the back of the book as the client did not have the resources to pay for the printing. This book generated €18,000 in direct sales for this client. I designed and implemented the email, social media and blogging strategy to ensure the success of this project.