Blue 360 Media — E-Commerce

Blue 360 Media — E-Commerce Modernization with React & Salesforce

Transforming a legacy legal publishing storefront into a modern, reliable, and CRM-connected e-commerce platform.

The Challenge

Blue 360 Media provides specialized legal publications for law enforcement professionals. Its existing Laravel-based platform made it difficult for customers to find jurisdiction-specific products, while inefficient Salesforce integrations and complex checkout workflows created operational challenges.

The goal was to simplify product discovery, modernize the shopping experience, and improve the reliability of backend integrations.

Our Solution

We developed a modern e-commerce platform using React and AWS Amplify, focusing on usability, performance, and seamless integrations.

Key improvements included: • Smarter Product Search: Improved catalog navigation with state-specific and jurisdiction-based filtering. • Salesforce Integration: Implemented paginated API calls for more efficient product data retrieval and integrated shipping information. • Streamlined Checkout: Built reliable cart, shipping, and promotional code workflows. • Payment Integration: Integrated Authorize.Net and Braintree for payment processing. • Modern Architecture: Replaced legacy frontend workflows with a more flexible React-based experience.

The Results

The modernization delivered a smoother shopping experience and more efficient commerce operations. • Simplified product discovery for specialized legal publications. • Reduced unnecessary data retrieval through Salesforce API pagination. • Improved checkout reliability and payment workflows. • Strengthened integration between the storefront and Salesforce.

Tech Stack

React · AWS Amplify · Salesforce · Authorize.Net · Braintree · REST APIs

Key Takeaway

Blue 360 Media's transformation went beyond a visual redesign. By modernizing its architecture and connecting critical commerce systems, we delivered a more dependable e-commerce experience tailored to the needs of legal and law enforcement customers.