DriveLine AI

DriveLine set out to tackle a key challenge faced by dealerships: the lack of tools to effectively track and analyze customer foot traffic. By identifying a gap in the market, the team envisioned a geofencing-based solution that could offer dealerships actionable insights into customer patterns, empowering them to optimize their operations. The MVP was designed to showcase the product's potential to investors and dealerships alike.

Timeline: 6 weeks

Budget: Focused on delivering a lean MVP with the highest ROI potential

The Process 🚀

DriveLine's development process was streamlined to deliver the MVP within a tight six-week timeline. The approach involved:

Discovery & Ideation: Stakeholder interviews helped identify dealership pain points and shape the MVP’s vision.

User Research: Personas and journey mapping ensured alignment with dealership workflows.

Design Iteration: Rapid wireframing and usability testing cycles fine-tuned the interface.

Development: Key features included geofencing, data visualization dashboards, and real-time analytics.

Testing: Rigorous usability testing ensured the solution was reliable, intuitive, and ready to impress.

Results 💡

DriveLine's MVP exceeded expectations, sparking both investor interest and dealership enthusiasm.

Recognition: Top brands acknowledged DriveLine's innovative approach to dealership analytics.

Investor Impact: The MVP served as a proof of concept, catalyzing significant funding conversations.

Operational Efficiency: Delivered insights that improved decision-making for dealerships, creating tangible value.