Piaggio :: Design Strategy for 4W and 2W Worlds

From 2017until 2021 I've worked at Piaggio's Strategic Innovation team, helping the company and its four brands in understanding the complexities around the future of mobility.

Through a deep understanding of the different factors in play when it comes to mobility in urban spaces: regulations, behaviour change, technological trends, market shifts, brand understanding, ... are all taken into consideration and overlapped so to find the right path for Piaggio.

Design language analysis is an important asset brought by me to the company, in order to understand deeply the competitive arena and the opportunities for Piaggio's future design directions.

These are few excerpts from the researches conducted by me as the single Senior Design Strategist in the Strategic Innovation Team.